We have led and helped implement a major improvement to Bupa’s brand logo design, which also solved the problem of how to create clear business and service logos.

TRUE has created the new name and brand for WorldCC, and designed a full spectrum implementation programme.

We created the identity for this network of affiliates including brand architecture for HelpAge’s ‘sister’ organisations around the world.

In 24+ years of work for the Trust we’ve designed members’ cards, campaign literature, signage, exhibitions, books, guides and much more.

TRUE has designed the comprehensive Livestock Emergency Guidelines and Standards in a range of languages.

Our brand project for the UAE’s national university included a core logo with a simple ligature to help read the first three letters together.

TRUE created the brand identity for this charity, set up and supported by our client World Commerce & Contracting, to promote sustainable and inclusive contracting.

London’s home of the Federation of British Artists needed a more focussed brand. Simple... we designed a unique logotype using their colloquial name.

TRUE have created the logo and brand ID for Blua, Bupa’s global digital health offer, which gives customers healthcare access whenever and wherever needed.

TRUE have created and implemented the brand identity for this elegant Mediterranean resort on Sardinia’s iconic Costa Smeralda.

We refined and re-crafted the logo, designed the identity and defined the brand architecture for this children’s entertainment provider.

#march4women is a campaign brand of CARE International. TRUE created the core design and social media graphics.

The membership department of the Museum commissioned TRUE to design a segmented renewals system to increase member retention.

We created, and now manage, BRUK’s website, and we design for their adverts, reports, presentations and graphics.

We’ve designed a wide range of comms for this UK membership body of organisations working in international development.

When Britain’s leading cancer charity launched their new ID, we helped create templates, guidelines and hundreds of the iconic green silhouettes.

We re-branded this international affairs think-tank, implemented the brand across all comms, and designed seven annual reviews in a row.

TRUE created the brand name, identity and key building names for this luxury residential hub in a new district in Lagos, Nigeria.

TRUE designed the brand, website and applications for this consultancy which partners with life science companies to help create life-changing medical treatments.

User-experience was key in the development of The Art Fund’s annual handbook, so our design process included detailed focus group input.

We have refreshed the brand identity and created a new website for Canadian firm Origin Active Living, to support their opening of retirement villages in the UK.

TRUE re-branded, and continue to work with, this UK patient-led charity across various comms channels.

New name, new logo and new website... for a new business. Glow offers personal training from a gorgeous garden gym in the Surrey Hills.

TRUE designed the core brand and house style for Bergen’s go-to retail destination.

TRUE created the brand ID, brand architecture system and design guidelines for this diverse construction group in Portugal.

The most precise design system and guidelines we’ve ever produced – no surprise there, as it was for Zurich’s ‘kings of reinsurance’.

Our designs for the United Nations Population Fund are full of in-depth data to aid comparisons and conclusions about the global ageing population.

This client’s descriptive name was the cue for our symbol design, the letters V and D turned into a ‘davit’, an on-board crane for handling smaller craft.

We are the ‘design arm’ for this London-based artist, sculptor and lamp maker, who has grown from start-up to a thriving business.

TRUE’s bright, simple report designs and graphics bring clarity and positivity to this emotive and sensitive subject.

Energy efficient homes are key to reducing CO2 emmisions, as detailed in our design for this keynote report.

We designed ‘Wellbeing in Later Life’ reports for the UK’s largest ageing charity – based around key domains like social status, resources and health.

A village shop is so much more than just ‘retail’, so TRUE were delighted to design for this key pillar of the local community.

We’ve been working with Nipperbout right from their launch 25 years ago, designing their brand, marketing, comms and website.

We created the brand name and ID for this group of independent sixth form colleges in London, aimed squarely at the international market.

Our logo for the Swiss global bank is something of a design classic.

Attention to detail and delivering a simple user-experience underscored our work on these recruitment materials and sign-up forms.

Our Portuguese client Martifer commissioned TRUE to create a brand for their new non-fossil fuels electricity business.

One of our favourite sub-genres of brand identity, a simple logotype with ‘something to annoy the eye’ – bull’s horns on the initial T.

Non-fossil fuels are a part of combating climate change – reflected in our new name and brand ID this biofuels business.

We’ve designed a series of research reports for this international consortium of business and environmental NGOs.

Quirky solutions are a TRUE stock-in-trade. Lucky to have a client with the humour and vision to adopt this brand ID.

We designed a leaflet and poster for this party-neutral movement inspiring young voters to speak up and make informed decisions.

Our Parcelforce logo simplification has been in use for 20 years as their business has transitioned to online ordering.

TRUE’s brand work is often evolutionary, and this is another example of keeping what’s recognisable whilst crafting, sharpening and improving.

The pug dog wasn’t our idea! It was the founder’s favourite pet dog, so we made it work for this high-end fashion brand.

TRUE supported the new brand launch for one of London’s iconic arts institutions, with a range of designs and templates.

We designed the supporting literature for highlight events showing Britain’s world-renowned military pageantry at its best.

We designed the brand, signage, graphics and services booklet for this independent beauty and therapies clinic in Surrey.

Another of our many long-term clients, QHQ have stuck with TRUE for all things design, now for over 10 years.

TRUE’s report designs for this think-tank and consultancy covers a range of subjects from ageing to philanthropic innovation.

Our design for the Hansford Review presents key data, findings and recommendations about the future of UK rail investment.

TRUE designed a wide range of internal comms for Cadbury, including training toolkits, information booklets and newsletters.

We design and manage the brand and website for this investment advisor for institutional investors and family offices.

A brand for a whole city street – TRUE designed this new ID for Bergen’s premier retail destination, attracting visitors for over 150 years.

Our playful brand logo and ID hits the mark for this Bar & Brasserie with fabulous food and spectacular views of Bergen’s harbour.

Lloyd’s of London building is a high-tech palace, but the brief for this broker’s brand was still ‘traditional elegance’.

We designed a range of membership materials, information leaflets and adverts used across Tate’s sites in London, Liverpool and St Ives.

To celebrate the Consortium’s 10th year, we designed a report featuring info-graphics to highlight their key achievements in tackling malaria.

Designing for ‘lovely flowers’ might look easy, but craftwork was required to reflect Paula’s design ethos and her use of colour.

Our simple business-like brand speaks to stakeholders, partners and investors of a luxury development in Lagos.

TRUE created conference branding for 20 consecutive years for this UN-affiliated research centre based in Rimini, Italy.

TRUE’s design work helped brand and inform Elrha’s H2RC Research Forum on their humanitarian health policy.

This UK-wide network for people affected by cancer commissioned TRUE to create a new brand, along with training resources and manuals.

TRUE’s H-symbol solution for H-invest is designed to work across their property investment and shipping industry portfolio.

We designed the brand for this consortium of humanitarian charities, and then a comprehensive range of Humanitarian Inclusion Standards.

Our brand and website design is an effective new client entry point for this London-based property services company.

The kind of nitty-gritty detail we love, designing ‘FSA proof’ forms and marketing materials for this investment services provider.

Our brand logo design for this London-based specialist in fibrous plastering evokes their core process – the pouring of liquid plaster.

Easy recognition is crucial for a micro-charity like TEDct, so what better core ID for Thyroid Eye Disease than an eye symbol?

We refreshed the brand ID for this UK-based charity supporting under-privileged schools and children in Nigeria.

TRUE designed a ‘trident spear’ as part of the brand logo for this independent book publisher, based in the UK.