Our client was setting up her new business in a beautiful garden gym, offering one-to-one personal fitness training. TRUE created the new brand name ‘glow’, designed to appeal in particular to women, who are the business’ target audience. As well as the name and brand logo we designed the glow website and created business cards and flyers. We also art-directed a library of new images of the gym in action – warm thanks to photographer Julia Currie for the great shots.