The Blua ID unifies Bupa’s previously diverse digital health offers around the world. Our brief was to make Blua distinguishable from Bupa but, at the same time, visually linked. We used Bupa colours and the blue ‘dot’, which mimics Bupa’s square logo. Project deliverables included writing and designing guidelines, assets in five languages, launch materials and a mnemonic animation for use in video and as an app opener.