Parcelforce  The previous Parcelforce ‘world’ logo was overly complex and expensive to reproduce. TRUE re-drew the design, making it clearer, simpler and cheaper to print, but in an evolutionary step that maintained the brand’s high recognition. We also added a blue band – to help distinguish this mostly b2b brand from Royal Mail’s consumer services. 15 years on, our design (and Parcelforce) are still going strong.

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